Discover Body By Roxy - a personal trainer providing her clients with customized, balanced workouts. Roxy is a leader in her industry and needed a brand to match her expertise. A clever logo mark, paired with a bright color palette and playful secondary assets captures Roxy’s energy and fun-loving nature, while establishing her as the fitness guru she is.

identity development • logo design • brand collateral • website design and development

completed 2021 • beyond solo project